Ric Shreves is a web applications consultant and author. He has published books on WordPress, Drupal, Joomla, Mambo and Ubuntu. Ric is also the lead analyst on several industry white papers, including the Open Source CMS Market Share Report (from water&stone) and travel industry white papers from PhoCusWright Consulting. He is the founder of digital agency water&stone and is presently focused on creating a new travel startup: GottaGetaway, a Singapore-based company offering users a better way to find, plan and book their travel online.
My latest book with Packt Publishing was released today: Joomla! Search Engine Optimization. The name pretty much says it all -- this is a highly focused specialty text concerning how to achieve search engine optimization with a Joomla-powered website.
Here's the synopsis from the publisher's site:
Decisions have been made, wheels set in motion. After publishing more than one dozen books with traditional publishers – both small and large, I have decided to dip my toes into the world of self-publishing. Why am I making this move? A number of reasons, to be honest. Some are commercial, some are philosophical, some are simply practical.
My first publishing contracts came many years ago – the mid Eighties. At that time I wrote a couple of practice manuals for the legal profession. They were, frankly, awful and probably satisfied no one, including most certainly myself. I was jaded by that and stayed out of publishing for a long time after that experience. I got back into writing in 1995 while working as the multi-media editor for a small publishing house in Korea. As is typical with smaller houses, my role bridged several publishing functions. It wasn’t long before I drifted into the author role and, as unlikely as it sounds, I wrote a number of children’s books, mostly about famous artists (think it’s easy? Try describing Cubism to pre-teens).
I spent a good portion of this week in meetings with various companies and individuals in the Singapore travel industry. There were some interesting chats and some great feedback on what we're doing here at GottaGetaway. One of the most interesting conversations concerned how online travel is evolving. In short, the discussion went something like this:
The first phase of online travel was the arduous task of putting inventory online and making it possible for members of the general public to make (and pay for) a confirmed booking without the necessity of human intervention. This phase was a beast. Travel had historically been solely the realm of authorized agents, and being an agent often meant extensive training, licensing and in many countries, bonding. I'm not sure it's possible for someone who's grown up in the era of online travel to fully grasp what a big change it was for tickets to be sold online without a human being involved. The process of finding, reserving and then writing a physical ticket that had to be delivered to the client was the way travel booking was done until only just recently. All of us who are in this business today owe everything to those early travel innovators who cracked this nut. But, it was only the beginning...
>> Read the entire post on the GottaGetaway Blog