While it is widely agreed that social media presents great opportunities for brands, it is also clear that it presents significant challenges -- and even a few landmines.
Hong Kong Disneyland seems to be learning the lesson the hard way. The Flickr Group bearing their brand name includes links to pornographic content. The Flickr Group, named Hong Kong Disneyland (see, http://www.flickr.com/groups/hongkongdisneyland/), boosts more than 300 members, well over 2,000 images and a moderately active discussions section. For a Flickr Group, this is a relatively high level of activity. Moreover, the content and branding create a clear impression that this is an official -- or at least officially sanctioned -- Flickr Group for the park.
