We've now released for the general public the white paper we developed for eyefortravel. The paper, entitled the 2011 Facebook Engagement Report, looks at Facebook adoption trends and usage patterns of the top Asia travel brands. Focused on the Top 20 brands, the report examines implementation patterns and discusses where challenges remain.
You can learn more and download the report from here: http://www.waterandstone.com/book/2011-facebook-engagement-report-may-2011
Over 40% of the Facebook Fan Pages created by the Asian travel industry show signs of abandonment, according to the 2010 Asian Travel Engagement Report from water&stone.
