We've now released for the general public the white paper we developed for eyefortravel. The paper, entitled the 2011 Facebook Engagement Report, looks at Facebook adoption trends and usage patterns of the top Asia travel brands. Focused on the Top 20 brands, the report examines implementation patterns and discusses where challenges remain.
You can learn more and download the report from here: http://www.waterandstone.com/book/2011-facebook-engagement-report-may-2011
Just finished a white paper on how the leaders in the travel industry in Asia use Facebook. The paper, produced under contract from EyeForTravel, will be delivered at the 2011 Asia Travel Distribution Summit in Singapore next month (May 18-19).
Over 40% of the Facebook Fan Pages created by the Asian travel industry show signs of abandonment, according to the 2010 Asian Travel Engagement Report from water&stone.
While it is widely agreed that social media presents great opportunities for brands, it is also clear that it presents significant challenges -- and even a few landmines.
Hong Kong Disneyland seems to be learning the lesson the hard way. The Flickr Group bearing their brand name includes links to pornographic content. The Flickr Group, named Hong Kong Disneyland (see, http://www.flickr.com/groups/hongkongdisneyland/), boosts more than 300 members, well over 2,000 images and a moderately active discussions section. For a Flickr Group, this is a relatively high level of activity. Moreover, the content and branding create a clear impression that this is an official -- or at least officially sanctioned -- Flickr Group for the park.
In the course of preparing this year's Open Source CMS Market Share Report, I've spent a fair amount of time researching Twitter as a means of judging buzz and popularity. As a result of that I have bookmarked quite a few tools that I found useful. In this post I share what I've found -- perhaps it will save you some time. Please feel free to add to this list using the comment form at the bottom of the post.
There are 23 tools here, organized topically as follows:
